Welcome to the CRM System
This CRM system is developed to enhance customer relationship management by leveraging AI-powered sentiment analysis. The primary purpose of this system is to analyze customer feedback and improve restaurant satisfaction based on sentiment insights.
Purpose and Objectives
The CRM system aims to:
- Manage and analyze customer data efficiently.
- Utilize AI to perform sentiment analysis on customer reviews.
- Generate insightful reports to improve customer satisfaction and business strategies.
System Modules
- Data Import Module: Import customer review data from Excel files.
- Customer Management Module: Add, edit, view, and delete customer information.
- Review Management Module: Manage customer reviews and feedback.
- Sentiment Analysis Module: Analyze customer sentiments using AI techniques.
- Reports and Analytics Module: Generate reports on customer satisfaction and sentiment analysis.
Data Source
This study collected extensive customer review data from the well-known restaurant chain Jiji Hong Hotpot. Founded on January 1, 2001, in Nanchang, Jiangxi, Jiji Hong Hotpot has deeply explored the Jiangxi market with a strong supply chain system and continues to plan for future development. The dataset includes customer review information from Jiji Hong's directly-operated stores within Jiangxi province.
